Controls engineers · Green Bay, Wisconsin

We wire the busywork out of your business.

We’ve spent our careers making factory lines run themselves. Now we build the websites, tools and AI systems that do the same for local businesses — so your people can stop re-typing, chasing and copying, and get back to the work that actually needs them.

FIG. 01 — A typical small business, rewired
WebsitesQuote toolsInventory trackingPayroll handoffScheduling & dispatchCustomer follow-upDocument processingAI phone receptionReporting dashboards

SHEET 02 — DIAGNOSIS

Most small businesses don’t have a people problem. They have a wiring problem — good people stuck copying, chasing and re-typing what a system should handle for them.

On a factory floor, that’s called a bottleneck, and engineers get paid to remove it. We bring the same discipline to the front office, the shop and the warehouse.

SHEET 03 — SERVICES

From a website to the whole operation.

Start small or go deep. Everything we build is hosted, monitored and maintained by us, for one monthly fee. No hourly billing, no surprise invoices.

  1. Level 1 · Presence

    Get found, look sharp, book jobs.

    A fast, modern website that works on every phone, with online booking, quote requests and a Google listing that actually brings in calls. We keep it updated, so you never touch it.

    • Websites
    • Online booking
    • Quote requests
    • Google presence
  2. Level 2 · Tools

    Small tools that kill daily chores.

    Instant quote calculators, smart intake forms, job checklists and simple dashboards, built for the exact way your shop works instead of a one-size-fits-nobody app.

    • Quote calculators
    • Intake forms
    • Internal tools
    • Dashboards
  3. Level 3 · Systems

    The back office, connected.

    Inventory that counts itself, timesheets that flow straight into payroll, scheduling and dispatch that update everyone at once, and paperwork that gets read, sorted and filed for you.

    • Inventory management
    • Payroll handoff
    • Scheduling & dispatch
    • Document processing
  4. Level 4 · Operations

    Systems that work while you’re on the job.

    An AI receptionist that answers every call, follow-up that never forgets a lead, support questions resolved before they reach your desk, and new hires onboarded the same way every time.

    • AI phone reception
    • Lead follow-up
    • Customer support
    • Employee onboarding

Explore every service

SHEET 04 — APPLICATIONS

What “rewired” looks like.

Example applications, the kind of before-and-after we design for.

Rental & service shops

Before
Bookings by phone, a paper calendar on the counter, and reminder calls nobody has time to make.
After
Customers book online, the calendar updates itself, and reminders go out on their own.

Trades & contractors

Before
Missed calls on the job site, quotes written up at night, leads that go cold.
After
Every call answered, every lead logged, and a quote in the customer’s inbox the same day.

Shops & warehouses

Before
Counting stock by hand, finding out you’re out when the customer asks, timesheets re-typed for payroll.
After
Stock levels you can trust, reorder alerts before you run out, and hours that flow straight to payroll.

SHEET 05 — SEQUENCE OF OPERATIONS

How we work, start to finish.

The same commissioning discipline we use on industrial systems, scaled to a business your size.

  1. 01

    Walkthrough

    We come to you and watch how the work really gets done, then find the one fix that pays off fastest.

  2. 02

    Blueprint

    A plain-English plan with a firm monthly price. One clear starting point, not a giant overhaul.

  3. 03

    Build

    We build around the tools you already use. Most first systems are ready in two to three weeks.

  4. 04

    Commission

    Engineers call startup “commissioning.” We launch it on site, test it live and train your team.

  5. 05

    Run & improve

    We host, monitor and maintain it. Something off? You call us directly, with fixes inside 24 hours.

See the full process

SHEET 06 — LOCAL & CONNECTED

Built here. Answered here.

We’re a Green Bay engineering firm with roots on the plant floor: warehouse management systems, HMI overhauls, and getting equipment from different brands to talk to each other. When a line goes down at 2 a.m., nobody cares about buzzwords. They care that it works.

We bring that standard to businesses across Northeast Wisconsin, face to face. The engineers who design your system are the same ones who answer when you call.

About Northing Labs

  • A.On site, not on hold. Walkthroughs, launches and training happen in person, at your place of business.
  • B.A direct line to engineering. Same-day callbacks and fixes within 24 hours. That’s the standard, not an upgrade.
  • C.Your data stays yours. Never sold, never shared, never used to train outside AI models.

SHEET 07 — FIELD LOG

Case studies, in progress.

We’re documenting our first projects as they go live. Want yours to be one of them?

SHEET 07-A · RESERVED

SHEET 07-B · RESERVED

SHEET 07-C · RESERVED

SHEET 08 — GENERAL NOTES

Fair questions.

Do I need to know anything about AI?

No. You know your business; we handle the technology. You’ll get a plain-English explanation of what we built and how to use it, and you never have to touch the parts underneath.

What does it cost?

Each system is one flat monthly fee that covers the build, hosting, maintenance and support. No hourly billing. The price depends on what we build and the size of your team, and you’ll get a firm number after the walkthrough, before you commit to anything.

What happens if something breaks?

You call us and get the engineers who built it. We call back the same day and fix issues within 24 hours, and because we’re local, we can be on site when something needs hands-on attention.

All questions

TRUE NORTH — CONTACT

Let’s find your north.

Tell us what’s eating your week. We’ll come see it in person and show you what we’d fix first. The walkthrough is free, and there’s no obligation.

We reply within one business day. Green Bay, Appleton, Oshkosh and nearby.